Privacy Policy
At Bright Flower, we value your privacy. We will never lease, rent, or sell your personal information. Ever.
We request personal information such as your email address and phone number solely to ensure we can provide the best possible service to you and your recipient.
Bright Flower – Privacy Policy
This Privacy Policy sets out our commitment to protecting the privacy of personal information provided to us, or otherwise collected by us, offline or online, including through this website (the Site).
In this Privacy Policy, we, us, or our refers to Bright Flower, located at Unit 14, 11–15 Greenfield Road, Greenfield Park, NSW 2176, Australia.
We collect, store, and use your personal information in accordance with the Australian Privacy Act 1988 (Cth) and, where applicable, the European Union General Data Protection Regulation (EU) 2016/679 (GDPR).
Personal Information
What we collect and why
Your name and email address
Used to provide order confirmations and receipts, and to contact you if there are any issues fulfilling your order and we are unable to reach you by phone.
Your phone number
Used to contact you regarding delivery issues, urgent order matters, or substantial flower substitutions.
Recipient’s name and delivery address
A correct delivery address is essential to ensure prompt delivery of your order. Please ensure all delivery details are accurate and include any relevant delivery instructions to minimise the risk of delays.
Additional information we may collect
We may also collect the following information:
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your name;
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contact details including email address, mailing address, street address and telephone number;
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payment details (processed securely via third-party payment providers);
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information provided through customer surveys or feedback;
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details of products or services purchased or enquired about;
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browser session data, IP address, geo-location data, device and network information;
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website usage data including page views, sessions, acquisition sources, and browsing behaviour;
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information collected through cookies and similar technologies;
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information provided through associated applications or social media platforms; and
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any other personal information provided by you directly or indirectly.
This information may be collected directly from you or from third parties.
Collection and Use of Personal Information
When you place an order on our Site, you provide information necessary to process and deliver your order. We use this information to ensure accurate and efficient delivery.
We may collect, hold, use, and disclose personal information for the following purposes:
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to provide access to and operate our Site;
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to process and fulfil orders;
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to communicate with you regarding orders, enquiries, or support requests;
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for internal record keeping and administration;
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for analytics, research, and business development;
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to improve our products, services, and website experience;
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to conduct promotions and offer additional benefits;
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for advertising and marketing communications (where permitted);
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to comply with legal obligations and resolve disputes; and
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to assess employment applications.
Disclosure of Personal Information to Third Parties
We may disclose your personal information to:
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third-party service providers such as IT services, hosting, data storage, payment processors, and marketing providers;
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employees, contractors, and related entities;
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professional advisors;
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payment system operators;
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couriers and logistics providers;
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regulatory authorities, courts, or law enforcement as required by law; and
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analytics and data processing providers such as Google Analytics.
Some third parties may be located outside Australia, including in the United States of America. Where this occurs, we take reasonable steps to ensure your personal information is handled in accordance with this Privacy Policy.
GDPR – Our Role as a Controller
Under the GDPR, Bright Flower acts as a data controller for personal information collected from EU residents.
If you are an EU citizen, your personal data will be:
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processed lawfully, fairly, and transparently;
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collected only for specific, legitimate purposes;
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limited to what is necessary;
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kept accurate and up to date;
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stored only as long as necessary; and
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protected through appropriate security measures.
You may request access, correction, restriction, or deletion of your personal data at any time.
Your Rights and Control of Personal Information
You have the right to:
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choose whether to provide personal information;
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request access to personal information we hold about you;
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request correction or deletion of your personal information;
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restrict or object to certain data processing;
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request data portability; and
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unsubscribe from marketing communications at any time.
If you are under 16 years of age, you must have permission from a parent or legal guardian to use this Site.
Storage and Security
We take reasonable steps to protect personal information through physical, electronic, and managerial safeguards, including encryption and secure data handling procedures.
While we take security seriously, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
Cookies and Tracking Technologies
We use cookies and similar technologies to improve website functionality and marketing effectiveness. These may include:
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shopping cart cookies;
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Google Analytics;
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Google Ads and DoubleClick;
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remarketing and advertising cookies.
Cookies do not store personally identifiable information unless you voluntarily provide it.
You may opt out of Google Analytics using the Google Analytics Opt-out Browser Add-on.
Payment Security
All payment transactions are encrypted using 256-bit SSL encryption.
We do not store credit card details on our servers. Payments are securely processed by third-party payment providers.
Links to Other Websites
Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those websites.
Amendments
We may update this Privacy Policy from time to time. Any changes will be effective once published on our Site or notified to you via provided contact details.
Contact Us
For any privacy-related enquiries or requests, please contact:
Bright Flower
Unit 14, 11–15 Greenfield Road
Greenfield Park, NSW 2176
Australia
Phone: 0489 176 943